Bad SEO Techniques

Friday, February 21st, 2014

Cloaking is a black hat search engine optimization technique in which content presented to the search engine robot or spider, is different from that which a visitor sees.

Posted under Bad SEO Techniques
Saturday, February 8th, 2014

A Landing Page is a web page that is setup for a specific advertising campaign such a pay per click. Some SEO and marketing firms create web pages for the purposes of Search Engine Optimization and refer to them as Landing Pages. In reality these types of pages are not actually Landing Pages and are actually Doorway Pages.

Posted under Bad SEO Techniques
Thursday, January 30th, 2014

A link exchange, not to be confused with the action of “exchanging links”, is a collection of websites maintained by a central organization in charge of operating the link exchange. How it works is simple; a website owner registers his or her website with the link exchange and then receives a code in which they insert into their website. The code then displays links to other websites that have also registered with the link exchange. In turn, the website owner’s website is added to the other websites within the link exchange.

Posted under Bad SEO Techniques
Sunday, January 12th, 2014

In a nutshell, a web ring is a collection of websites that share a specific theme or interest. Web rings can be thought of a group of websites belonging to a special club. In a web ring, each of the sites are linked together by a common navigation bar, usually found at the bottom of the site, that allows a visitor to view the previous and next website within the collection. The navigation bar allows a visitor to browse from site to site in a circular or looped way, hence the term web ring.

Posted under Bad SEO Techniques
Sunday, December 22nd, 2013

Flash Based sites have been around for years but have never been a good idea from a SEO perspective. In this article we will discuss what a Flash based website is and why it is bad for SEO.

Posted under Bad SEO Techniques
Sunday, November 24th, 2013

Although old, Link Farms can still be found online and some SEO firms still utilize them. In this article we will discuss what Link Farming is and why it can get your site banned.

Posted under Bad SEO Techniques
Saturday, November 16th, 2013

Doorway Pages, AKA Gateway Pages, Portal Pages, Entry Pages (and sometimes erroneously as Landing Pages) are a series web pages that are created with the sole intention of tricking a search engine into indexing them. The idea behind Doorway Pages is that once they are indexed by a search engine, anyone searching for one of the terms or keywords the Doorway Page targets will find their way to the Doorway Page and ultimately the actual website they were built for.

Posted under Bad SEO Techniques
Saturday, November 2nd, 2013

Paying For Reviews is Tempting Maybe you are a new start up company and want some positive reviews quickly. Perhaps you discovered some negative reviews and want to push them down with positive reviews. Maybe you were contacted by someone offering to write a good review in exchange for money or services. Since reviews for […]

Posted under Marketing Articles
Monday, October 28th, 2013

“I already have a Facebook page for my business, I don’t need a website!” In this article we will explore why replying on social media alone is a bad idea.

Sunday, October 20th, 2013

“My current website is perfectly fine. I don’t need to provide a mobile version to my visitors.” In this article we will discuss why you need to have a mobile version of your site.