Bad SEO Techniques
Understanding Text vs Images Although at first glance it may be hard to tell the difference between normal text and text within an image, when it comes to search engine optimization the difference is night and day. All files on the Internet for the one of two categories; ASCII (text-based) and binary (images, music, video). Since […]
A scraper site is a website that copies content from another website. Scraper sites may simply pick and choose content found on your website and pass it off as their own or they may duplicate the entire look and feel of your website. The purpose of a scraper site is usually to make money through […]
A Landing Page is a web page that is setup for a specific advertising campaign such a pay per click. Some SEO and marketing firms create web pages for the purposes of Search Engine Optimization and refer to them as Landing Pages. In reality these types of pages are not actually Landing Pages and are actually Doorway Pages.
A link exchange, not to be confused with the action of “exchanging links”, is a collection of websites maintained by a central organization in charge of operating the link exchange. How it works is simple; a website owner registers his or her website with the link exchange and then receives a code in which they insert into their website. The code then displays links to other websites that have also registered with the link exchange. In turn, the website owner’s website is added to the other websites within the link exchange.
In a nutshell, a web ring is a collection of websites that share a specific theme or interest. Web rings can be thought of a group of websites belonging to a special club. In a web ring, each of the sites are linked together by a common navigation bar, usually found at the bottom of the site, that allows a visitor to view the previous and next website within the collection. The navigation bar allows a visitor to browse from site to site in a circular or looped way, hence the term web ring.
Doorway Pages, AKA Gateway Pages, Portal Pages, Entry Pages (and sometimes erroneously as Landing Pages) are a series web pages that are created with the sole intention of tricking a search engine into indexing them. The idea behind Doorway Pages is that once they are indexed by a search engine, anyone searching for one of the terms or keywords the Doorway Page targets will find their way to the Doorway Page and ultimately the actual website they were built for.