Websites Don’t Work? Here’s How to Fix That

Many business owners express frustration over their website’s inability to generate business, often giving up after spending thousands on redesigns that yield no results. This discouragement is understandable, especially after repeated failures. However, it’s crucial to pinpoint the underlying issues before abandoning the idea altogether.

Identifying the Problem

A properly designed and marketed website should generate revenue, not become a financial burden. To diagnose why a website isn’t delivering results, two primary areas must be examined: the website designer and the business owner.

The Role of the Website Designer

Often, web designers lack the skills and expertise needed to build websites optimized for internet marketing. While they may create visually appealing designs and functional pages, their lack of knowledge in areas like SEO, user behavior analysis, and online marketing strategies can doom a site’s success from the start.

To determine why a site is underperforming, the following areas need to be reviewed:

  • Visual Appeal: Does the site effectively represent your brand and engage visitors?
  • Technical Aspects: Are there errors in the coding or performance issues, such as slow page loading?
  • Internet Marketing: Is the site optimized for search engines? Does it incorporate calls-to-action and conversion strategies?

A skilled website designer and marketing expert will analyze these factors while aligning the website with your short- and long-term business goals.

The Role of the Business Owner

While it’s easy to blame the designer, the business owner also plays a critical role. Consider this analogy: if a phone company installs a line in your office but you never answer the calls, is it the phone company’s fault? Similarly, websites require proactive engagement to succeed.

A business owner needs to:

  • Promote the website across multiple channels, such as social media, email, and print materials.
  • Regularly update content to keep the site fresh and relevant.
  • Leverage analytics to understand what’s working and where improvements are needed.

A successful partnership between the business owner and web designer hinges on shared responsibility and communication.

A Proactive Approach

A good website design and internet marketing company won’t just build your site and walk away. They should educate you on how to market your site effectively and provide tools to maintain its success. This collaborative process ensures that both the designer and business owner are aligned on strategies to drive results.

How Advertising Solutions Can Help

Advertising Solutions, Inc. specializes in revitalizing underperforming and outdated websites. We take a comprehensive approach, evaluating:

  • Your current website’s design and functionality.
  • Your overall marketing strategy.
  • Your online presence, including social media and search engine performance.

From there, we work with you to set realistic goals and implement a tailored strategy to turn your website into a revenue-generating tool. By providing the guidance, expertise, and resources you need, we help ensure your online success.

Don’t let past failures define your website’s future—partner with professionals who will work with you every step of the way.