Understanding Text vs Images Although at first glance it may be hard to tell the difference between normal text and text within an image, when it comes to search engine optimization the difference is night and day. All files on the Internet for the one of two categories; ASCII (text-based) and binary (images, music, video). Since […]

Splash Pages (a.k.a. splash screens) are pages that appear when a visitor first enters a website. In this article we will explore the different types of splash pages and how they can effect SEO.

Cloaking is a black hat search engine optimization technique in which content presented to the search engine robot or spider, is different from that which a visitor sees.

A Landing Page is a web page that is setup for a specific advertising campaign such a pay per click. Some SEO and marketing firms create web pages for the purposes of Search Engine Optimization and refer to them as Landing Pages. In reality these types of pages are not actually Landing Pages and are actually Doorway Pages.

A link exchange, not to be confused with the action of "exchanging links", is a collection of websites maintained by a central organization in charge of operating the link exchange. How it works is simple; a website owner registers his or her website with the link exchange and then receives a code in which they insert into their website. The code then displays links to other websites that have also registered with the link exchange. In turn, the website owner's website is added to the other websites within the link exchange.