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Website Design Myth: I Will Be On The Search Engines The Day My Site Is Launched "Within a few days of my new website's launch, it will appear within the search engines." This article explores how long it takes to appear in the search engines.

The Dangers of Duplicating Content Duplicate content refers to identical or similar text, images, or media on one or more websites. Search engines penalize sites with duplicated content, lowering their authority and rankings. Common causes include identical content across multiple pages, multiple domains, and stolen or republished content. Preventing and correcting duplicate content requires proper web design, unique content creation, and ensuring correct server configuration.

Website Design Myth: It’s of Money For a Website Redesign Frustrated with a website that isn't generating business? Many sites fail due to poor design or lack of marketing expertise. This article explores common issues with underperforming websites, highlights the shared responsibilities of designers and business owners, and explains how Advertising Solutions, Inc. can help transform your website into a powerful business tool.

Website Design Myth: The Designer I Hire Will Do The Actual Work When hiring a website designer, it’s crucial to ensure that the person handling your project is experienced and not outsourcing the work to third parties. Outsourcing can result in higher costs, poor quality, and delays. To avoid these issues, choose a reputable design firm that allows direct communication with your designer, ensuring consistency and quality in your website's creation and maintenance.

Mobile Sites or Mobile Apps… Which Is Right For My Business? Mobile Apps and Mobile Websites both offer different benefits, with mobile websites being more universally accessible and easier to maintain. For most businesses, a mobile-optimized website is the more practical choice, while apps are best suited for businesses with high activity or specific needs. Advertising Solutions can help businesses develop the right mobile presence.

Landing Pages and Their Legitimate Use A landing page is a web page designed around a specific advertising campaign, often used for PPC ads, TV, radio, or print campaigns. It captures visitors and turns them into customers. It tracks responses and directs users to content relevant to the ad they saw.

Bad SEO Techniques: Auto Generated Content Auto-generated content is a harmful SEO practice where content is produced using automated tools instead of human writers. This content often lacks coherence, is difficult to read, and fails to add value for users. Search engines can detect this type of content, which can lead to penalties. Advertising Solutions advocates for ethical SEO practices, focusing on high-quality, human-created content that engages readers and improves search rankings.

Does Your Site Keyword Stuff? Keyword Stuffing is a bad SEO practice that saturates a text content with keywords in an attempt to gain better placement on the search engines.

Google’s Guidelines for Mobile Websites Google's guidelines for mobile site optimization emphasize responsive design, fast loading times, and consistent content across desktop and mobile versions. Advertising Solutions ensures compliance with these standards and offers tools to synchronize content effortlessly.

Facebook Image Size Guidelines Uploading photos to Facebook is simple, but optimizing them for size and quality can be tricky. David Coleman offers an excellent guide on Facebook image sizes and dimensions.

Will Voice Search Affect Search Results? Voice search is revolutionizing how people interact with search engines, with distinct differences in phrasing compared to text-based searches. Google's Matt Cutts highlights how this shift may lead to algorithm adjustments, raising questions about how tone and word choice will influence future search results.

Facebook Announces Hashtags Facebook now supports hashtags, a feature popularized by Twitter, opening up new marketing opportunities. Businesses can use hashtags to boost brand awareness, but must remain vigilant to prevent misuse by competitors or disgruntled users.