Search Engine Optimization (SEO)

What is Search Engine Optimization?

Search Engine Optimization (SEO) is a method of designing and enhancing a website so that the site will be indexed and picked up and ranked higher in the search engines.

What Search Engine Optimization Is Not

Be weary of companies that claim other things as part of Search Engine Optimization. Such red flags include registration with directories, Pay Per Click (PPC) Campaigns, Link Building, Landing Pages, Redirects, Social Networking or Bookmarking and/or Email Marketing. Although each of these things are viable forms of Internet Marketing as a whole, none of these have anything to do with SEO. If you are getting billed for these services as part of SEO, you are being mislead.

Proper SEO includes:

• Clean Code: Making sure the site’s coding is correct , optimized and validated so that search engines can properly read it.
• Meta Tags: Writing proper, relevant keywords, descriptions and titles.
• Optimized Content: Optimizing content within the site to focus on relevant topics and keywords as well as internal sub pages.
• Relevant Content: Making sure the content of your site is relevant and it is in a logical order and arraigned in the proper way for search engines to index your pages.
• Clean, Friendly Navigation: Formatting your sites navigation and structure so that it can be read easily by search engine robots.
• Web 2.0 Technology: Adding feeds, sitemaps and other advanced techniques to have your site picked up, indexed, and ranked high.

Where We Come In:

Our company automatically optimizes the web site’s of our clients for better placement within the major search engines for free at the time of design and development of the site. This reduces your costs by eliminating the need to hire third party Search Engine Optimization companies.

We can also assist businesses that are not current clients in determining what is causing your website to not be found on the search engines and can also assist you in optimizing your web site. This may involve a review of your web site’s coding, validation, compliancy and keywords or a complete review of your competitor’s web sites to find out why they are number one and you aren’t.

From that data, we can come up with a professional internet advertising plan that will help move your web site  above your competitors. Please contact us for more information on how we can help you bring more visitors to your site.

Other Methods of Promoting Your Website:

SEO is only one method of promoting your website. Please see our Website Marketing & Promotion Services for more ways we can help make your website and business.