Use the downtime caused by COVID-19 closures to boost your business’s online presence. Engage customers via social media, create fresh content, review your website’s materials, and plan for future opportunities.
Read MoreGoogle has temporarily paused new reviews during the COVID-19 crisis, likely due to a surge in unfair reviews stemming from closures, cancellations, and product shortages caused by the pandemic.
Read MoreIn times of crisis like COVID-19 or other business disruptions, it's important to keep your customers informed. Key steps include updating your hours, sharing your response, providing updates on delays, and reconsidering promotions to avoid being perceived as insensitive. Make sure all communication channels are updated.
Read MoreA scraper site is a website that duplicates content from other sites, either copying text, images, or the overall design. These sites are usually created to generate ad revenue and can hurt the original site's SEO rankings. Google offers a Scraper Site Report Utility to help webmasters report and address this issue.
Read MoreWhile paying for positive reviews may seem tempting for business owners looking to improve their online reputation, it is unethical and illegal. The FTC bans undisclosed endorsements, and review sites like Yelp are cracking down on fake reviews. Instead, businesses should focus on legitimate ways to gather positive reviews from satisfied customers.
Read MoreWhile it may be tempting to buy Facebook Likes to boost social proof, this practice is deceptive and violates Facebook’s terms of service. Most purchased Likes come from fake profiles and offer little real engagement. Legitimate ways to gain Likes include inviting friends, running targeted Facebook ads, and sharing valuable content.
Read MoreDuplicate content refers to identical or similar text, images, or media on one or more websites. Search engines penalize sites with duplicated content, lowering their authority and rankings. Common causes include identical content across multiple pages, multiple domains, and stolen or republished content. Preventing and correcting duplicate content requires proper web design, unique content creation, and ensuring correct server configuration.
Read MoreMobile Apps and Mobile Websites both offer different benefits, with mobile websites being more universally accessible and easier to maintain. For most businesses, a mobile-optimized website is the more practical choice, while apps are best suited for businesses with high activity or specific needs. Advertising Solutions can help businesses develop the right mobile presence.
Read MoreA landing page is a web page designed around a specific advertising campaign, often used for PPC ads, TV, radio, or print campaigns. It captures visitors and turns them into customers. It tracks responses and directs users to content relevant to the ad they saw.
Read MoreKeyword Stuffing is a bad SEO practice that saturates a text content with keywords in an attempt to gain better placement on the search engines.
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