Internet Marketing

Search Engine Optimization 101

Search Engine Optimization (SEO) is the process of optimizing a website to improve its visibility and ranking on search engines. This involves using compliant HTML, creating readable navigation, balancing text and images, and including proper tags and keywords. Good SEO ensures a website is search engine-friendly, enhancing its rank and placement. Poor SEO leads to lower visibility, whereas effective SEO is a long-term solution to improve search engine results. SEO firms, like Advertising Solutions, Inc., can assist with tailored strategies to enhance a site's performance.

MYTH: Mobile-Friendly Websites Aren’t as Important as Desktop
Learn why mobile-friendly websites are essential for SEO, conversions, and user experience. Discover how Advertising Solutions can help your business succeed with mobile optimization.
How Website Design Reflects Your Brand Identity
Learn how a great website design can reflect your brand identity by using consistent visual elements, crafting the right tone, and providing a seamless user experience. Advertising Solutions can help create a website that tells your brand story and builds trust.
The Link Between SEO Audits and Improved Local SEO Rankings
SEO audits are crucial for improving local SEO rankings. They ensure optimization for factors such as Google My Business, NAP consistency, local keywords, mobile performance, and site speed. Advertising Solutions offers expert audits to boost your local SEO visibility and customer engagement.
MYTH: Google’s First Page is the Only Relevant Place to Be
Google’s first page isn’t the only place to be for SEO success. Learn why user intent, content relevance, and overall SEO strategy matter just as much as ranking on the first page.
Designing Landing Pages That Drive Business Growth
Learn how to design landing pages that drive business growth by focusing on clear messaging, strong CTAs, social proof, and mobile optimization. Advertising Solutions can help create landing pages that convert visitors into leads.